Simple Is Great

Is it simple lack of worth? If you say less, try to note the appearance in the world famed search engine: Google. In the space of your computer screen, says Google is in the center position. Occasional word Google written in thematic ornaments.

Some said it is also written on this page. The rest is empty. Silent. In the wide space there are other things competing for our attention as consumers. The whole attention fixed on Google.

Albert Einstein formulated the formula that is also fairly simple, E = mc2. Direct our attention focused on the energy (E) and mass (m). No other competing elements and disrupt our understanding of the extraordinary relationship between mass and energy.

In many cases, a simple sighting turned out to save something that is very valuable, something extraordinary. The words are emblazoned on the Google page represents a complex algorithm, which is able to find a word that we find among the millions of web pages in a very short time.

Ability tamp complexity in the simple thing is fitting commendable. Many great works represent this ability. Look at the blue jeans. Work created by Levi Strauss for miners is timeless because of its simplicity.

Mashur fashion designer, the late Yves Saint Laurent, called blue jeans as a work of the most spectacular, the most practical, the most relaxed, and do not give a damn. "I wish I was the one who invented blue jeans," he said one day.

For Yves, blue jeans represent extraordinary philosophy and not just a piece of trousers. "Blue jeans have expression, modesty, sex appeal, and simplicity-all I expected there in my underwear," said the late designer of the French.

Reached the level of simplicity as it is very difficult, because in the simplicity of Google, E = mc2, and blue jeans summarized complexity invisible. Stored in the Google machine and algorithm sophistication Einstein formula contained in the deepest sense of the meaning and strength of the material.

How to create blue jeans are comfortable to wear and not embarrassing to wear in "respectable forum" though? Levi Strauss is able to translate not only the elements but also psychological ergonomic comfort.

Similar simplicity manifest in the works of the late Apple under Steve Jobs. Simplicity is displayed in the Mac and iPad, for example, through the approach described by the temperature of the Apple design, Jonathan Ive, "by trying to achieve a lot of things but use the least."

Sophistication of how to work a machine does not necessarily shown through the hassle of wearing ways. Precisely simplification that should be pursued. Like Ive said, "We are very busy trying to develop a very simple solution because as physical beings we understand clarity."

The point of all these examples is the simplicity of focusing on what is important. His philosophy is to get rid of things that are vying to draw your attention.

I think this philosophy should also be adopted by business leaders and community leaders. May think sophisticated, but, like the Cisco Systems CEO John Chambers, "a leader's job to simplify the complex for the benefit of the many